1. Reese's
> Sales: $509.85 million
> Unit sales: 407.44 million
> Average price per unit: $1.25
> Introduced: 1928
> Company: Hershey
Reese's regular size (less than 3.5 oz) peanut butter cups jumped by 7.7% to just under $510 million in the past year, outstripping M&M's from its top spot as the best-selling chocolate. As a result, the brand overtook M&M's as the nation's best-selling chocolate candy. Overall, with Reese's and several other major brands sales growing over the past 12 months, the Hershey Co. dominated the market for standard-size chocolate candy, accounting for roughly 49% of customer spending. Halloween marks a major sales opportunity for Reese's as well. The brand leads in sales of snack-sized packages, which are often given out to trick-or-treaters.
Followed by M&Ms, Snickers, Hershey's, and Kit Kat.
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